How does Five Blocks use proprietary technology to deliver better results?
Quick answer
Five Blocks runs four proprietary platforms - IMPACT for Google search, AIQ for AI engines, WikiAlerts for Wikipedia, and GeoSearch for geographic variation. They give the team daily diagnostic data at a scale and granularity off-the-shelf tools cannot match, so strategy is built on current data rather than spot checks.
The four platforms cover the four layers of modern reputation. Each was built because the off-the-shelf alternatives could not produce the depth or the cadence the work requires.
| Platform | Reputation layer | Why off-the-shelf tools fall short |
|---|---|---|
| IMPACT™ | Google search | The IMPACT keyword universe is far larger than what a typical SEO platform covers per client, and readings are taken daily rather than sampled a few times a week. |
| AIQ | AI answer engines | AIQ polls the eight engines it currently tracks every day (ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot, Google AI Mode, and AI Overviews), where most tools cover only one or two. |
| WikiAlerts™ | Wikipedia | WikiAlerts flags edits in real time, where generic Wikipedia monitors lag by days. |
| GeoSearch | Geographic search variation | GeoSearch removes the VPN-and-proxy cycle a comms team would otherwise need to see Google the way a user does in a different market. |
The effect on engagements is concrete: strategy decisions are based on current data instead of spot checks, and threats surface early enough to act on.
Last reviewed: 19/05/2026
