What is Five Blocks’ approach to crisis management before, during, and after?
Quick answer
Proactive reputation work produces far better outcomes than reactive crisis response, though Five Blocks handles both.
Proactive management almost always produces better outcomes. Building a strong, well-structured digital presence – (sometimes including a Wikipedia article), an optimized Knowledge Panel, authoritative owned content, and consistent entity signals – significantly reduces the impact of a crisis when one occurs. Reactive work during a crisis is absolutely necessary and this is what our business does/.
Last reviewed: 19/05/2026
