Do we sign a long-term contract?

Most engagements run 6 or 12 months, with shorter advisory or diagnostic projects available where the scope calls for assessment rather than execution. We don’t run 30-day programs because the work runs on the search and AI engines’ timeline, not a calendar a vendor picks.

Why 6 to 12 months

The term length tracks how long the underlying systems take to register a change. Two clocks govern the work:

• The search clock. Google crawls continuously and re-ranks with each crawl, so a well-placed authoritative result can begin moving within days to weeks. Durable repositioning – rankings that hold rather than decay – reflects authority that accumulates over months, not a one-time push.
• The AI clock. Retrieval-first engines, which run a live web search per query, can reflect an updated source within days to weeks. Engines leaning on their training corpus change only when the model is retrained or fine-tuned, a cycle that runs months, which is why an AI engine can keep repeating outdated information for some time after the source has been corrected.

What the term buys

Six and twelve months is roughly the window in which both clocks resolve. New content and entity signals get crawled and re-weighted, authoritative coverage accumulates the durability that survives a normal news cycle, and AI engines re-retrieve or retrain against the updated sources. Where the client needs an assessment rather than execution, a short-term diagnostic or advisory project is the right fit. Where the work is execution, the term is structured to match the time the work requires.