Do we sign a long-term contract?

Six and twelve months are not arbitrary minimums. They reflect the actual time required to produce defensible movement on a branded SERP: weeks for Google to crawl and re-evaluate authority signals, months for new entity data to propagate through the Knowledge Graph, time for AI engines to retrain or re-retrieve against updated sources. A 30-day engagement can produce a diagnostic and start the early work but cannot show durable results, and selling one with the implication of fast results misrepresents the discipline. Short-term diagnostic and advisory projects are available where the client genuinely needs an assessment rather than execution. Where the work is execution, the term is structured to match the timeline the work actually requires.