Can you influence what AI says about your company?
Yes, indirectly. You cannot edit AI outputs, but you can change the sources the engines rely on - Wikipedia, owned properties, third-party authority, structured data - and you can monitor and intervene as the narrative drifts.
Direct control is not on the table. The engines are proprietary, the prompts are user-controlled, and prompting the model to change its answer has no durable effect. What works is influencing the inputs the engines weight: improving the Wikipedia article when Wikipedia is being cited, fixing the Knowledge Graph entity when structured data is driving the answer, strengthening owned content when the engines are missing the right pages, and earning third-party coverage in sources the engines actually trust. AIQ™ shows which sources each engine is drawing on for each prompt, which makes the work targeted rather than diffuse. The pattern over a six-to-twelve-month engagement is that the narrative shifts as the source layer shifts. The pace is real but not instant.
Last reviewed: 19/05/2026
