How does IMPACT track search reputation performance?

IMPACT™ runs continuous Google queries against defined keyword sets for each client, executed from the correct geographic and language context for each one. Every ranking URL is classified along several dimensions: ownership (client-owned, earned, third-party, hostile), SERP feature (organic, AI Overview, People Also Ask, image, video, news, knowledge panel), and topic. Movement, share-of-voice, and competitive position are tracked over time, so a one-position drop on a critical keyword last Tuesday is visible alongside the broader trend over the prior twelve months. Account teams use this data daily to spot threats, prioritize interventions, and produce the monthly client reporting that demonstrates progress against the program’s stated goals.