Situation Analysis

Five Blocks analyzes the scope of the online crisis and pinpoints the underlying causes. A primary underlying cause is often a lack of control of your digital presence.

Additional causes may include organized detractors who are vocal in social media and unfavorable media coverage.

Reality Check

Five Blocks ensures that your top search results are accurate. For example, when new content appears in your results, we alert you and measure for accuracy together.

Assert Ownership

In a crisis, sensationalist news coverage about you or your brand often overwhelms your online presence. Five Blocks helps to promote favorable news coverage, ensuring that the corporate response to the crisis is visible online. When appropriate, we optimize videos that promote your message, helping you effectively navigate the crisis.

Leverage Social Channels

Taking advantage of the most popular social media channels is often essential during and after a crisis. Five Blocks makes sure that you have all of your social channels in place and optimized to push favorable content that helps combat the crisis.

Eye on the Radar

Crises are often fluid and require constant monitoring.  We provide clients with timely reports that include measurable statistics relating to Google Trends, Wikipedia, and updates on news coverage. Even after the crisis is abated, we monitor to make sure that the program continues running smoothly.

Case Study

When online justice lags behind the real world

When online justice lags behind the real world

Situation: A company's leadership is unfairly targeted by disgruntled former employees. Several employees of a large corporation were justifiably terminated. The former employees used activist websites and forums to describe their former CEO as greedy and unlawful. Though the terminated workers lost their legal battle against the corporation for unlawful termination, damage was done to the digital reputation of the brand and its CEO. As a result, many of the search results related to the CEO were negative. The CEO turned to Five Blocks for help. To Read the Full Case Study
*Photo Credit: "Wooden Gavel" by Jonathunder / CC BY-SA 4.0
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