get_the_title

Editing the Wikipedia Entry About Your Own Company

Sam Michelson, Updated March 11, 2016

Clients often ask whether they should edit their brand’s Wikipedia article – Is it okay to edit these articles themselves? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within […]

get_the_title

Executive Summary: Wikipedia is ubiquitous, but often sparse in content. Social media is all but missing in the digital reputation landscape. HSI companies are not engaging their stakeholders online outside of their own websites. Five Blocks Inc., a NY-based digital reputation management company, released its 2016 Hang Seng Corporate Digital Reputation Study results, revealing the […]

get_the_title

A good way to gauge the popularity of a topic is to look at traffic to that topic’s Wikipedia page. Traffic to the page is a quantifiable measure that is easily understood and easily compared across topics. This is particularly interesting for a company or famous person. When a CEO says or does something notable […]

get_the_title

I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or articles. Instead, they are working to make sure that people searching for them online find […]

get_the_title

Wikipedia’s Role in Creating Your Brand Online

Sam Michelson, December 7, 2013

Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” what most searchers mean when they search your brand. There are several reasons why achieving […]

Join Our Newsletter
Contact Us

Leave your contact details and we will return to you shortly.


Or contact us through:

Read our Privacy Policy