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It Pays to Be Wordy…And It’s Free!

Miriam Hirschman, December 3, 2017

Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions so far are split on whether this is a good thing, with some already mourning […]

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How to Change Your Logo in Google Knowledge Graph

Sam Michelson, January 3, 2016

Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central element in the Google Knowledge Graph. The ability to dictate exactly which version of the […]

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Google Rolls Out First Refresh to In-Depth Articles

Sam Michelson, September 15, 2013

In competitive SEO, they used to say, “If you don’t like your Google results, wait five minutes.” Google results generally have the propensity for rapid change, but this is not the case with Google’s relatively new  ‘in-depth article’ feature. Rolled out in August, in-depth articles appear in a section of three new Google results from […]

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On Sunday, January 6th many of us in the Five Blocks crew will be attending SMX in Jerusalem, one of the few conferences we participate in each year.  In advance of that event, I wanted to share some knowledge from a few weeks back. Strangely, we still have not heard anyone talking about this even […]

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How Agencies Can Help In-House SEO’s

Sam Michelson, April 15, 2012

At Five Blocks, we focus on Digital Brand Management and Reputation Management – which require a lot of the same knowledge as SEO. Clients who engage with us for Digital Brand Management often have SEO needs as well – and this is a service we offer. Interestingly, even clients who have their own SEO teams […]

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