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Building an online reputation involves targeting searchers with your brand’s messaging and ensuring that searchers see your preferred content. Using online advertising can be a great way to ensure that searchers encounter your messaging online. But now, the ability to laser target searchers by buying ads could be impacted by a new plan by Google […]

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Google Serves Up a Fail for Waffle House

Miriam Hirschman, March 14, 2016

I’m not from the South and have never been to a Waffle House. So, without ever having given it too much thought, I could only imagine that eating there is probably fairly similar to any other fast food experience. Today, though, I had occasion to search for Waffle House on Google. Based on their search […]

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A day before last week’s Superbowl, Beyoncé released her new song “Formation.” It included a line about Red Lobster – and sales at the seafood restaurant spiked! This turned out to be great for the brand. They not only experienced a 33% rise in revenues over Superbowl Sunday last year, but their digital reputation was […]

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Right to be Forgotten

David Goldman, July 20, 2014

Many of our PR firm partners and existing clients have been asking us about the controversial “Right to be Forgotten” ruling passed by the European Court of Justice – the highest ranking court in the EU.  We’ve created a special Five Blocks report that is a distillation of hundreds of news articles and blogs on the […]

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Google Rolls Out First Refresh to In-Depth Articles

Sam Michelson, September 15, 2013

In competitive SEO, they used to say, “If you don’t like your Google results, wait five minutes.” Google results generally have the propensity for rapid change, but this is not the case with Google’s relatively new  ‘in-depth article’ feature. Rolled out in August, in-depth articles appear in a section of three new Google results from […]

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