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Editing the Wikipedia Entry About Your Own Company

Sam Michelson, Updated March 11, 2016

Clients often ask whether they should edit their brand’s Wikipedia article – Is it okay to edit these articles themselves? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within […]

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The most critical part of managing your brand’s online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet have no plan for their online reputation; this is regardless of whether they are in a crisis or not. What do I mean by a plan? […]

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Most businesses and brands have come to realize that their online reputation is critical to their success. Stakeholders who search a brand quickly form opinions and decide whether to move forward – or perhaps move on (often to a competitor). So how do you get started? Where should you focus first? The following five questions […]

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Executive Summary: Wikipedia is ubiquitous, but often sparse in content. Social media is all but missing in the digital reputation landscape. HSI companies are not engaging their stakeholders online outside of their own websites. Five Blocks Inc., a NY-based digital reputation management company, released its 2016 Hang Seng Corporate Digital Reputation Study results, revealing the […]

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In-Depth Articles Are Gone

Miriam Hirschman, April 10, 2016

Google’s in-depth articles appear to be removed from the search results. These articles, which frequently appeared as part of Google’s search results for known entities (brands, companies, etc.) as a group of three results, were a thorn in the side of reputation managers. They tended to be unfavorable to their subject and not necessarily recent. […]

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