• Domino’s Pizza Retrospective: Why PR Must Own the “Google Top Ten” in Today’s Era of Online Reputation Management

    Domino’s Pizza Retrospective: Why PR Must Own the “Google Top Ten” in Today’s Era of Online Reputation Management

    This piece was written by David Goldman and originally appeared in the Daily Dog on April 27, 2009. PR firms are responsible for their client or company’s reputations. Similar to the Domino’s fiasco, if a negative video or blog reaches ...

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  • So, You’re Working on Digital Brand Alignment for a COUNTRY!

    So, You’re Working on Digital Brand Alignment for a COUNTRY!

    We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is ...

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  • Digital Reputation Management: It’s Not All About Burying Results

    Digital Reputation Management: It’s Not All About Burying Results

    I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or ...

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  • Learn about Digital Reputation During a Crisis at the 2019 PR News Crisis Management Summit in Miami Beach – Thursday, February 28th

    Learn about Digital Reputation During a Crisis at the 2019 PR News Crisis Management Summit in Miami Beach – Thursday, February 28th

    When crisis strikes, a company’s digital reputation becomes stressed and vital to their health.  Five Blocks President, Howard Opinsky, will offer his insights at the Summit on the impact that crises have on digital reputations and what brands and individuals ...

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  • How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile ...

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