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In-Depth Articles Are Gone

Miriam Hirschman, April 10, 2016

Google’s in-depth articles appear to be removed from the search results. These articles, which frequently appeared as part of Google’s search results for known entities (brands, companies, etc.) as a group of three results, were a thorn in the side of reputation managers. They tended to be unfavorable to their subject and not necessarily recent. […]

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Google Serves Up a Fail for Waffle House

Miriam Hirschman, March 14, 2016

I’m not from the South and have never been to a Waffle House. So, without ever having given it too much thought, I could only imagine that eating there is probably fairly similar to any other fast food experience. Today, though, I had occasion to search for Waffle House on Google. Based on their search […]

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On multiple occasions, (here, here, here, and here) we have covered the inclusion of In-depth articles in search results. On March 26th, 2015, when we looked across nearly 6,000 terms we are tracking, we noticed a sudden decline in the amount of in-depth articles appearing in search results. In the graph below, you can see […]

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The Upshot of In-Depth Articles

Miriam Hirschman, July 14, 2014

Earlier this month, over July 2nd and 3rd, Google injected its in-depth article feature with a little shot of pep, as we saw an uptick in the number of search terms showing in depth articles. Most of the terms in these four groups are famous individuals (rather than companies), spanning different industries and interests. Indeed, […]

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The In-Depth Article Experiment Continues

Miriam Hirschman, June 16, 2014

Google’s test kitchens seem to be warming up with fresh experimentation on in-depth articles. With just a handful of examples in the last few days, we have noticed a couple of variations on how Google is serving them up on the search engine results page. A quick refresher – in-depth articles were introduced less than […]

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