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Wikipedia’s Role in Creating Your Brand Online

Sam Michelson, December 7, 2013

Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” what most searchers mean when they search your brand. There are several reasons why achieving […]

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Google Rolls Out First Refresh to In-Depth Articles

Sam Michelson, September 15, 2013

In competitive SEO, they used to say, “If you don’t like your Google results, wait five minutes.” Google results generally have the propensity for rapid change, but this is not the case with Google’s relatively new  ‘in-depth article’ feature. Rolled out in August, in-depth articles appear in a section of three new Google results from […]

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We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is important to ascertain what results are normal for a country. Clients will usually say something […]

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As of this morning, we are seeing Google’s search suggest include disambiguation. They seem to match exactly the knowledge graph version – which, in the example below, represents the first three Wikipedia entries. Another example of how Google is working to get searchers where they want to be as quickly as possible.   Important to […]

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For the past few days we have seen a new way that Google presents “people also searched for.” Click on an image of an also searched and you get a graphical picture bar that has as many pictures as the width of your browser. You can then click through and see the Google results for […]

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