• Domino’s Pizza Retrospective: Why PR Must Own the “Google Top Ten” in Today’s Era of Online Reputation Management

    Domino’s Pizza Retrospective: Why PR Must Own the “Google Top Ten” in Today’s Era of Online Reputation Management

    This piece was written by David Goldman and originally appeared in the Daily Dog on April 27, 2009. PR firms are responsible for their client or company’s reputations. Similar to the Domino’s fiasco, if a negative video or blog reaches ...

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  • ‘Disgusting Dominos’ Tops Dominos Searches

    ‘Disgusting Dominos’ Tops Dominos Searches

    One of the great things about Online Reputation Management is that it includes more than just creating some blogs or generating links. It’s a lot about the perception of searchers. How do they view your company? What frame of mind ...

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  • Brand Reputation for the FTSE 100 vs. the Fortune 100

    Brand Reputation for the FTSE 100 vs. the Fortune 100

    Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types of results are typical for brands in the same market. ...

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  • Betting Your Reputation on an Algorithm

    Betting Your Reputation on an Algorithm

    In today’s hyper-competitive business environment, it is challenging for traders and advisors to maintain an edge. Many wealth managers divide their time with conducting industry research, prospecting, managing their clients’ diverse holdings and exploring new opportunities. In the digital age, ...

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  • Digital Reputation Management: It’s Not All About Burying Results

    Digital Reputation Management: It’s Not All About Burying Results

    I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or ...

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