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It Pays to Be Wordy…And It’s Free!

Miriam Hirschman, December 3, 2017

Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions so far are split on whether this is a good thing, with some already mourning […]

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Kenneth Frazier is in the news for quitting Trump’s Business Council – and that has led to millions of searches on Google. This happens every time an executive is in the news. At Five Blocks we help brands and executives manage their online reputation. We pay especially close attention to Google’s “Search Suggest” – the […]

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Editing the Wikipedia Entry About Your Own Company

Sam Michelson, Updated March 11, 2016

Clients often ask whether they should edit their brand’s Wikipedia article – Is it okay to edit these articles themselves? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within […]

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The most critical part of managing your brand’s online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet have no plan for their online reputation; this is regardless of whether they are in a crisis or not. What do I mean by a plan? […]

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New trends in Google search results are typically attributed to changes in Google’s algorithm. Search engines make frequent changes that affect search results; many of which are not known to most users. For example, over the past several months Google reintroduced the ‘Twitter box’ causing Twitter to feature prominently in search results for many brands […]

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