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Why do People Care About Kenneth Frazier’s Wife?

July 2012, updated: August 14, 2017

Five Blocks helps brands manage their online reputation. One way to know how people care about your brand is through Google’s “Search Suggest”. Google Search Suggestions are a window into what people think about you and/or your brand. As one of our primary research and development efforts at Five Blocks we systematically analyze information that can […]

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Editing the Wikipedia Entry About Your Own Company

Sam Michelson, Updated March 11, 2016

Clients often ask whether they should edit their brand’s Wikipedia article – Is it okay to edit these articles themselves? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within […]

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The most critical part of managing your brand’s online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet have no plan for their online reputation; this is regardless of whether they are in a crisis or not. What do I mean by a plan? […]

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New trends in Google search results are typically attributed to changes in Google’s algorithm. Search engines make frequent changes that affect search results; many of which are not known to most users. For example, over the past several months Google reintroduced the ‘Twitter box’ causing Twitter to feature prominently in search results for many brands […]

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Most businesses and brands have come to realize that their online reputation is critical to their success. Stakeholders who search a brand quickly form opinions and decide whether to move forward – or perhaps move on (often to a competitor). So how do you get started? Where should you focus first? The following five questions […]

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