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Editing the Wikipedia Entry About Your Own Company

Sam Michelson, Updated March 11, 2016

Clients often ask whether they should edit their brand’s Wikipedia article – Is it okay to edit these articles themselves? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within […]

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The most critical part of managing your brand’s online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet have no plan for their online reputation; this is regardless of whether they are in a crisis or not. What do I mean by a plan? […]

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New trends in Google search results are typically attributed to changes in Google’s algorithm. Search engines make frequent changes that affect search results; many of which are not known to most users. For example, over the past several months Google reintroduced the ‘Twitter box’ causing Twitter to feature prominently in search results for many brands […]

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Most businesses and brands have come to realize that their online reputation is critical to their success. Stakeholders who search a brand quickly form opinions and decide whether to move forward – or perhaps move on (often to a competitor). So how do you get started? Where should you focus first? The following five questions […]

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How to Change Your Logo in Google Knowledge Graph

Sam Michelson, January 3, 2016

Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central element in the Google Knowledge Graph. The ability to dictate exactly which version of the […]

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