• The Politics of Search

    The Politics of Search

    Are political leaders in the US on both sides of the aisle receiving fair treatment from Google? This concern is a central element driving Congressional inquiry into the search engine giant along with other search industry leaders. We looked at ...

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  • CEO Salary: Highly Visible in Search

    CEO Salary: Highly Visible in Search

    Some of our clients wondered: How prominently does a CEO’s salary appear in searches for his or her name? Turns out, fairly prominently. Here’s what we found:  

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  • Google: Facing the Music

    Google: Facing the Music

    The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five ...

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  • Executives: How to SPF (Search Protection Factor) Your Summer

    Executives: How to SPF (Search Protection Factor) Your Summer

    “Wear sunscreen.”  This iconic advice (given by a “commencement speaker” in Baz Luhrmann’s song from the late 90’s) has become code for the following wisdom:  Life is complicated in unexpected ways, but there are some simple, basic things you can ...

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  • Google and the Case of Mistaken Identity

    Google and the Case of Mistaken Identity

    It started with the best of intentions. In June 2018, Google announced a new feature which would help individuals and businesses better manage their presence in search results.  Per the announcement, “When you search for well-known people, organizations, and things ...

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